In this memo exchanged between Warren Cowan, John Friedkin, and Ed Lewis, Universal International's release strategy is questioned, particularly the decision not to open with a first run on Broadway in New York.
3 May 1962 (B40 F25)
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Rogers & Cowan prepared this list of factors that they feel may have contributed to the poor box office results of Lonely Are The Brave.
12 June 1962 (B40 F26)
View this 4-pg PDF document (6.6 mb)
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